Business marketing : connecting strategy, relationships, and learning / 6
6
F. Robert Dwyer, John F. Tanner, Jr.
- Third Edition.
-
- xxix, 683 p. : ill., charts 26 cm.
-
-
-
-
- .
- McGraw-Hill/Irwin series in marketing .
- 0 .
- .
- McGraw-Hill/Irwin series in marketing 0 .
Includes bibliographical references (p. 652-660) and index.