TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : connecting strategy, relationships, and learning 
SN  - 72865784
SN  - 2
PY  - 2006///];copyright 2006.46
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references (p. 652-660) and index; 5
ER  -