TY  - BOOK
AU  - Dwyer, F. Robert.
AU  - Tanner, John F.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : connecting strategy, relationships, and learning 
SN  - 9780071263436;0073529907 (alk. paper)
SN  - 2
PY  - 2009///];copyright 2009.46
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references (p. 653-661) and index; 5
ER  -