TY  - BOOK
AU  - Fahy, John,
AU  - Jobber, David,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780077137014 (paperback)
SN  - 2
PY  - 2012///;copyright 201246
CY  - London :
PB  - McGraw-Hill Higher Education
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -