Ferrell, O. C.  4  0   <br/><br/>
Marketing strategy /        6 
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O.C. Ferrell, Michael D. Hartline, George H. Lucas. 
 - Second Edition.   
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 - xxvi, 469 p. :  ill.   26 cm.     
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<br/><br/>   Previous ed. published under title. 
<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>30321034   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Marketing    ----Management.;Management----20--Case studies.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 20022 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 221 
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