TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.;Lucas, George H.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 30321034
SN  - 2
PY  - 2002///;copyright 2002.46
CY  - Australia
PB  - South-Western
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Marketing;Marketing
KW  - Case studies
N1  - Previous ed. published under title; Includes bibliographical references and index; 5
ER  -