TY  - BOOK
AU  - Frye, Robert W.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 63827204
SN  - 2
PY  - 1973///46
CY  - San Francisco
PB  - Canfield Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references; 5
ER  -