TY  - BOOK
AU  - Green, Paul E.
AU  - Wind, Yoram,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a measurement approach
SN  - 30919150
SN  - 2
PY  - 1973///;copyright 1973.46
CY  - Hinsdale, Ill
PB  - Dryden Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Decision-making.;Motivation research (Marketing);Marketing research
N1  - Bibliography: p. 374-387; 5
ER  -