TY - BOOK AU - Hutt, Michael D. AU - Speh, Thomas W. ED - ED - ED - ED - TI - : B2B SN - 9780324581638;032458167X SN - 2 PY - 2010///;copyright 2010.46 CY - Australia PB - South-Western KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Management KW - Industrial marketing KW - Case studies N1 - 5 ER -