Services marketing management : an international perspective - Kasper, Hans. 4 0 16; Helsdingen, Piet van.;Vries, Wouter de.; 5 (New York :;New York : Wiley, 1999)
Includes bibliographical references (p. 726-739) and index.
Keywords: 2 -- 0; 6; Marketing;Management.;Marketing;Management. -- Service industries;Customer services -- 20; 20; 2