TY - BOOK AU - Kotler, Philip. AU - Keller, Kevin Lane, ED - ED - ED - ED - SN - 013196853X SN - 2 PY - 2006///;copyright 2006.46 CY - Upper Saddle River, NJ PB - Pearson Prentice Hall KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Management KW - Marketing N1 - Includes bibliographical references and index; 5 ER -