TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780132167123;0132167123
SN  - 2
PY  - 2012///46
CY  - Boston
PB  - Pearson Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -