TY  - BOOK
AU  - Lee, Nancy,
AU  - Kotler, Philip,;Kotler, Philip.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : influencing behaviors for good 
SN  - 9781412981491 (paperback : alk. paper)
SN  - 2
PY  - 2011///;copyright 201146
CY  - Los Angeles
PB  - SAGE
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social marketing.;Behavior modification
N1  - Prev. ed. entered under: Kotler, Philip; Includes bibliographical references and indexes; 5
ER  -