TY  - BOOK
AU  - Moutinho, Luiz.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 201627442
SN  - 2
PY  - 1995///;copyright 1995.46
CY  - Wokingham, England ;;Reading, Mass.
PB  - Addison-Wesley
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references; 5
ER  -