Narver, John C. 4 0
The marketing economy: an analytical approach/ 6
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John C. Narver [and] Ronald Savitt.
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- xvi, 432 p. illus. 24 cm.
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- Holt, Rinehart and Winston marketing series .
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Includes bibliographies.
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ISBN:
ISSN: 2
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Nat. Bib. No.: 2
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Subjects--Personal Names: 2 --0------
Subjects--Corporate Names: 6 --0-- 2 --------
Subjects--Meeting Names: 0 2 --
Subjects--Uniform Titles: --20------
Subjects--Chronological Terms:
Subjects--Topical Terms: Marketing. --------20--
Subjects--Geographic Terms: --------20--
Index Terms--Genre/Form: ----2
LC Class. No.: HF5415 / .N2292
Dewey Class. No.: 658.8 / 2
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