Narver, John C. 4 0

The marketing economy: an analytical approach/ 6 6 John C. Narver [and] Ronald Savitt. - - - xvi, 432 p. illus. 24 cm. - - - - - . - Holt, Rinehart and Winston marketing series . - 0 . - . - 0 .



Includes bibliographies.



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HF5415 / .N2292

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