Peter, J. Paul.  4  0   <br/><br/>
Marketing management :  knowledge and skills /      6 
       6     
J. Paul Peter, James H. Donnelly, Jr. 
 - 7th Edition.   
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 - xix, 876 p. :  ill. (some col.), maps   26 cm.     
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 - McGraw-Hill/Irwin series in marketing     .
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 - McGraw-Hill/Irwin series in marketing  0       .
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<br/><br/>Includes bibliographical references (p. 853-860) and index. 
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<br/><br/><label>ISBN: </label>72552174   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Marketing    ----Management.;Management----20--Case studies.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 20042 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 221 
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