TY  - BOOK
AU  - Peter, J. Paul.
AU  - Donnelly, James H.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : knowledge and skills 
SN  - 72552174
SN  - 2
PY  - 2004///;copyright 2004.46
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Marketing;Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. 853-860) and index; 5
ER  -