TY  - BOOK
AU  - Peter, J. Paul.
AU  - Donnelly, James H.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : knowledge and skills 
SN  - 9780071275415;0073381136 (alk. paper)
SN  - 2
PY  - 2008///;copyright 2009.46
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Marketing;Marketing
KW  - Case studies
N1  - Includes  bibliographical references and index; 5
ER  -