TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780324834260 (paperback)
SN  - 2
PY  - 2010///;copyright 201046
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -