Ramond, Charles. 4 0
The art of using science in marketing. 6
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Charles Ramond, Foreword by Martin Mayer.
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- xix, 298 p. illus. 24 cm.
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- Harper & Row's series in marketing management .
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Bibliography: p. [265]-289.
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ISBN: 0060453206;0060453214 (pbk.)
ISSN: 2
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Nat. Bib. No.: 2
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Subjects--Personal Names: 2 --0------
Subjects--Corporate Names: 6 --0-- 2 --------
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Subjects--Topical Terms: Marketing.;Marketing research.;Product management. --------20--
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LC Class. No.: HF5415 / .R272
Dewey Class. No.: 658.8 / 2
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