TY  - BOOK
AU  - Ramond, Charles.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0060453206;0060453214 (pbk.)
SN  - 2
PY  - 1974///46
CY  - New York
PB  - Harper & Row
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Marketing research.;Product management
N1  - Bibliography: p. [265]-289; 5
ER  -