Zeithaml, Valarie A.  4  0   <br/><br/>
Services marketing :  integrating customer focus across the firm /      6 
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Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - Sixth edition, international edition.   
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 - xxvii, 642 pages :  illustrations   26 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/> Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service.       
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<br/><br/><label>ISBN: </label>9780071086967 (paperback : alk. paper);    
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>LCCN: </label>2011051073 
<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries;Customer services.;Marketing.    ----Marketing.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 20132 
<br/><br/><label>Dewey Class. No.: </label>658.8 Z37s 2013  / 223 
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