TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo,;Gremler, Dwayne D.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : integrating customer focus across the firm 
SN  - 9780071086967 (paperback : alk. paper); 
SN  - 2
PY  - 2013///;copyright 2013.46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
KW  - Service industries;Customer services.;Marketing
N1  - Includes bibliographical references and index; 5
N2  - Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service
ER  -