TY  - BOOK
AU  - Brannen, William H.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0136927645;0136927564 (pbk.)
SN  - 2
PY  - 1981///;copyright 1981.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing.;Marketing;Small business
N1  - A Spectrum book; Includes bibliographical references and index; 5
ER  -