Michman, Ronald D.,  4  0   <br/><br/>
Strategic advertising decisions :  selected readings /      6 
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Ronald D. Michman, Donald W. Jugenheimer. 
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 - xiii, 421 p. :  ill.   23 cm.     
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 - Grid series in advertising and journalism     .
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<br/><br/>Includes bibliographies. 
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<br/><br/><label>ISBN: </label>882440918  $8.95 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5823  / .S8652 
<br/><br/><label>Dewey Class. No.: </label>658.8/008  / 2 
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