TY  - BOOK
AU  - Michman, Ronald D.,
AU  - Michman, Ronald D.;Jugenheimer, Donald W.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : selected readings 
SN  - 882440918
SN  - 2
PY  - 1976///;copyright 1976.46
CY  - Columbus, Ohio
PB  - Grid
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Marketing
N1  - Includes bibliographies; 5
ER  -