Mooij, Marieke K. de,  4  0  1943- <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes /      6 
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Marieke de Mooij. 
 - Third Edition.   
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 - xviii, 323 p. :  ill.   26 cm.     
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.       
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<br/><br/><label>ISBN: </label>9781412970419;1412970415 (pbk. : acid-free paper)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing;Advertising;Consumer behavior    --------20--Cross-cultural studies.;Cross-cultural studies.;Cross-cultural studies.
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<br/><br/><label>LC Class. No.: </label>HF5415.127  / .M66 20102 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / 222 
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