TY  - BOOK
AU  - Mooij, Marieke K. de,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : understanding cultural paradoxes 
SN  - 9781412970419;1412970415 (pbk. : acid-free paper)
SN  - 2
PY  - 2010///;copyright 2010.46
CY  - Los Angeles
PB  - SAGE
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Target marketing;Advertising;Consumer behavior
KW  - Cross-cultural studies.;Cross-cultural studies.;Cross-cultural studies
N1  - Includes bibliographical references and index; The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy; 5
ER  -