Fill, Chris.  4  0   <br/><br/>
Marketing communications :  contexts, strategies, and applications /      6 
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Chris Fill. 
 - 4th ed.   
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 - xxxvii, 911 p. :         
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>273687727   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.;Marketing channels.;Sales promotion.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F55 20052 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / 222 
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