TY  - BOOK
AU  - Fill, Chris.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : contexts, strategies, and applications 
SN  - 273687727
SN  - 2
PY  - 2005///46
CY  - Harlow, England
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Communication in marketing.;Marketing channels.;Sales promotion
N1  - Includes bibliographical references and index; 5
ER  -