Phelps, Dudley Maynard, 4 0 1897-
Marketing management, 6
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by D. Maynard Phelps and J. Howard Westing.
- Third Edition.
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- xv, 925 p. illus. 24 cm.
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First ed. published in 1951 under title: Sales management: policies and procedures.
Includes bibliographies.
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