TY - BOOK AU - Baron, Steve AU - Conway, A.;Warnaby, Gary. ED - ED - ED - ED - TI - : a consumer experience approach SN - 9781412931229;9781412931229 (paper) SN - 2 PY - 2010///46 CY - Los Angeles PB - Sage KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Relationship marketing.;Customer relations N1 - Includes bibliographical references and index; 5 ER -