TY  - BOOK
AU  - Shimp, Terence A.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780324593600;0324593600 (hbk.)
SN  - 2
PY  - 2010///];copyright 2010.46
CY  - Australia
PB  - South-Western Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Communication in marketing.;Sales promotion.;Advertising.;Direct marketing
N1  - Includes bibliographical references and indexes; 5
ER  -