The global brand : how to create and develop lasting brand value in the world market - Hollis, Nigel. 4 0 16; 5 (New York, NY : Palgrave Macmillan, 2008)
Includes bibliographical references (p. 239-246) and index.
Keywords: 2 -- 0; 6; Brand name products.;Branding (Marketing) -- 20; 20; 2