TY  - BOOK
AU  - Hollis, Nigel.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how to create and develop lasting brand value in the world market 
SN  - 9780230620568;9780230606227
SN  - 2
PY  - 2010///46
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Brand name products.;Branding (Marketing)
N1  - Includes bibliographical references (p. 239-246) and index; 5
ER  -