Keller, Kevin Lane, 4 0 1956-
Strategic brand management : building, measuring, and managing brand equity / 6
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Kevin Lane Keller.
- Third Edition.
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- xxi, 692 p. : col. ill. 27 cm.
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Includes bibliographical references and index.
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9780132336222;0131888595 (casebound)
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HD69.B7 / K45 20082
658.8/27 / 222
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