TY  - BOOK
AU  - Keller, Kevin Lane,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : building, measuring, and managing brand equity 
SN  - 9780132336222;0131888595 (casebound)
SN  - 2
PY  - 2008///;copyright 2008.46
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Brand name products
N1  - Includes bibliographical references and index; 5
ER  -