Verma, Harsh.  4  0   <br/><br/>
Branding demystified :  plans to payoffs /      6 
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Harsh V. Verma. 
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<br/><br/>Includes bibliographical references. 
<br/><br/>Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.       
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<br/><br/><label>ISBN: </label>9788132102342 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing);Communication in marketing.    ----Management.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .V47 20102 
<br/><br/><label>Dewey Class. No.: </label>658.827 V59b 2010  / 222 
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