TY  - BOOK
AU  - Verma, Harsh.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : plans to payoffs 
SN  - 9788132102342 (paperback)
SN  - 2
PY  - 2010///46
CY  - Los Angeles
PB  - Response Books
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Branding (Marketing);Communication in marketing
N1  - Includes bibliographical references; Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals; 5
ER  -