Marketing research : text and cases - Boyd, Harper W. 4 0 16; Westfall, Ralph L.;Stasch, Stanley F.; 5 (Homewood, Ill. : R.D. Irwin, 1981)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Case studies. -- Marketing research.;Marketing research -- 20; 20; 2