TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph L.;Stasch, Stanley F.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : text and cases 
SN  - 9710502069
SN  - 2
PY  - 1981///46
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Case studies
KW  - Marketing research.;Marketing research
N1  - Includes bibliographical references and index; 5
ER  -