Chisnall, Peter M. 4 0

Marketing research : analysis and measurement / 6 6 Peter M. Chisnall. - Second Edition. - - xi, 391 p. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



5

















5





007084559X;0070841241 (pbk.)

2 = =









2




2 --0------


6 --0-- 2 --------



0 2 --


--20------





Marketing research. --------20--


--------20--


----2

HF5415.2 / .C48 19812

658.8/3 / 219

/

/