TY  - BOOK
AU  - Chisnall, Peter M.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : analysis and measurement 
SN  - 007084559X;0070841241 (pbk.)
SN  - 2
PY  - 1981///;copyright 1981.46
CY  - New York :;New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research
N1  - Includes bibliographical references and index; 5
ER  -