TY - BOOK AU - Crimp, Margaret. AU - ED - ED - ED - ED - SN - 135577101 SN - 2 PY - 1981///];copyright 1981.46 CY - Englewood Cliffs, N.J. PB - Prentice/Hall International KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Marketing research N1 - Includes bibliographies and index; 5 ER -