Malhotra, Naresh K. 4 0
Marketing research : an applied orientation / 6
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Naresh K. Malhotra.
- Sixth edition.
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- vii, 897 pages 28 cm.
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Includes bibliographical references (p. 834-873) and index.
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9780136085430 (casebound : alk. paper)
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658.83 M294m 2010 / 222
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