TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an applied orientation 
SN  - 9780136085430 (casebound : alk. paper)
SN  - 2
PY  - 2010///];copyright 201046
CY  - Boston
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Methodology
KW  - Marketing research.;Marketing research
N1  - Includes bibliographical references (p. 834-873) and index; 5
ER  -