Tull, Donald S.  4  0   <br/><br/>
Marketing research :  measurement and method : a text with cases /      6 
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Donald S. Tull and Del I. Hawkins. 
 - Fourth Edition.   
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 - xvi, 845 p. :  ill.   24 cm.     
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>9711105098;0029468108 (international ed.)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.;Marketing research    ----Case studies.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .T83 19872 
<br/><br/><label>Dewey Class. No.: </label>658.8/3  / 219 
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