Marketing research : measurement and method : a text with cases - Tull, Donald S. 4 0 16; Hawkins, Del I.; 5 (New York :;London : Macmillan Pub. Co. ;;Collier Macmillan, 1987)
Includes bibliographical references and indexes.
Keywords: 2 -- 0; 6; Case studies. -- Marketing research.;Marketing research -- 20; 20; 2