TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : measurement and method : a text with cases 
SN  - 9711105098;0029468108 (international ed.)
SN  - 2
PY  - 1987///;copyright 1987.46
CY  - New York :;London
PB  - Macmillan Pub. Co. ;;Collier Macmillan
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Case studies
KW  - Marketing research.;Marketing research
N1  - Includes bibliographical references and indexes; 5
ER  -