TY  - BOOK
AU  - Allen, Peter,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 712113940
SN  - 2
PY  - 1977///46
CY  - Great Britain
PB  - Macdonald and Evans
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes index; Bibliography: p. 208; 5
ER  -